Nowadays, you are spending roughly the first few minutes of your movie theater experience watching commercials for mattresses, dental offices, laser eye surgery, or Subway. But the rest of the pre-show is filled with at least a half dozen movie trailers. While we have established that there are plenty of tropes in movie trailers to keep an eye out for, each one has a story they are trying to sell you on.
How Movie Trailers Are CreatedJessica Fox is a creative director at Mark Woolen & Associates, an advertising firm that specializes in motion picture marketing and movie trailer editing. And she took the time to sit down with Vanity Fair to go through the steps of creating a successful movie trailer. This includes collaborating with filmmakers, studios and creative agencies, going through audience testing, and determining the best way to present a movie to an audience while accurately representing the film style.
If you talk to Mark Woolen himself, as Indie Wire did not too long ago, this is what he has to say about their work:'I do not know what marketing is. Sometimes we are the first eyes seeing the first rough cut of film they have been working on for years. 'Mark Woolen and his company have been responsible for creating trailers for more challenging movies to sell such as Moonlight, Black Swan, 12 Years a slave, Birdman, The Social Network, The Farewell, and A Hidden Life.